You need to export the OBJ including UVs (texture coordinates) and also export a movie of what's visible in C4D on this object. I don't personnally know how to do this in C4D, and couldn't find it easiely.
You can look at this tutorial: https://vimeo.com/206555850
and imagine you just replace the image used as input by a movie.
You can also check this tutorial: https://www.youtube.com/watch?v=YblkYxNtGnE